PORTFOLIO of PROJECTS

I signed on with YARDMAX® initially tasked with designing and building the original Yardmax ecommerce website for this new brand of outdoor power equipment. Six months in, I was responsible for all the marketing and communication materials, saving the company $650K in outside agency fees in my first year.

Far more than just designing/developing that single website, I had direct design, content, and marketing oversight of everything YARDMAX. What follows is a collection of many of the projects and work for which I was responsible.

Yardmax Brand Website

My role was concept, creative direction, site design, UI design, and creation of content. This includes all copy, concepts, UI elements, videos, etc.

Custom solutions created:

Custom product reviews collection system, built from the ground up
Custom WooCommerce solution, connecting to Netsuite CRM for transactions
Custom responsive menus

Launch YARDMAX Website

Yardmax.com Home

Yardmax Home Seasonal Content

Yardmax Home w/ Navigation

Product Page on yardmax.com

Product Brochure

Full-Page Print Advertisement

In-Store Display Labels and Signage

Branded marketing content, packaging, labels, identity, user manuals, and more…

From concept through completion, all print-related marketing and advertising materials, including the following:

Sell sheets
Print advertising
Machine labels
Letterhead/Identity
User manuals
Hang tags
Clothing

Online retailer content and pages…

Creation and maintenance of brand presence for all online retailers – content including product photography, 360° photos, video, copy, custom layouts, and inventory management. Oversaw all storefront transactions from user purchase through shipment