Overview

For this project, I was asked by a large distributor to create a brand of alcohol and to show them how I would create all the digital marketing to help sell and promote the brand. Starting with an idea, I created a brand of high-end tequila. From the name, to the concepts, audience analysis, social media schedule and postings, wireframes, a mobile app, website, and online ads – I created everything over the course of one week. I put the example in here to show what – for me – goes into creating and executing a full-fledged, comprehensive, and integrated branding package.

My Involvement

• Concept/Branding
• Content
• Design and execution

What was created?

• Branding, including name, logo, and identity for the spirits
• Content
• Posts and design for Facebook, Twitter, Instagram, and others
• Email campaign
• Online Ads